Description of Position :
The Marketing Coordinator is creative, organized, and detail oriented. They will support the execution of digital campaigns, audience engagement initiatives, and content distribution across all digital platforms. This position assists in driving brand awareness, constituent engagement and promotional support for Stonecroft. The marketing coordinator must be an organized multitasker, highly collaborative, and passionate about seeing women reconciled to God. Must be willing to travel at least 2 times a year.
Department: Marketing and Communications
Reports To : Director of Marketing and Communications
Classification: Full time, non-exempt
Essential Job Functions:
Responsibilities
· Assist in planning and executing digital marketing campaigns across social media, email marketing, web, and media channels.
· Support promotional efforts for Stonecroft National events and calls.
· Create and edit video and other content for social media, and other national platforms.
· Research, order, track, distribute and inventory promotional items/branded merch.
· Coordinate, Post, Monitor, and Analyze the day-to-day posting schedule across Stonecroft social media and review.
· Monitor audience engagement and analytics.
· Coordinate digital assets including graphics, videos, captions, and promotional copy.
· Track and report on digital campaign performance metrics including but not limited to: engagement, reach, impressions, and conversions.
· Monitor industry trends and social media trends to identify opportunities for growth.
· Maintain web content on the website, blog, and e-store as needed.
· Improve website visibility on search engine result pages by driving organic growth and SEO.
· Research & oversee ad buys in alignment with marketing strategy.
· Collaborate with Communication Coordinator for campaigns, projects, and other strategic Marketing and Communications work in alignment with Stonecroft's mission and vision.
· Other duties as assigned.
Qualifications
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl. Employee will be at a computer up to 6-8 hours per workday.
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